A post by Dwayne Johnson on Instagram costs a fortune
Dwayne Johnson, popularly known as The Rock, has established himself as the highest-paid advertising figure on the social networking platform Instagram. With a personal account boasting over 189 million followers, each of the actor’s posts commands a price tag exceeding $1 million USD, according to Hopper HQ’s Instagram Rich List for 2020.
The Rock currently holds the top position on the list of the most expensive entertainment stars on Instagram. Hopper HQ, a celebrity income aggregator, reports that his personal Instagram account has amassed a staggering 189 million followers. This massive following allows him to earn up to $1,015,000 (approximately 23.5 billion VND) per promotional post on Instagram.
In addition to sharing his happy moments with his wife and children, The Rock’s Instagram account frequently features inspirational messages to his fans. The former American professional wrestler utilizes the platform to connect with his audience and promote the alcoholic beverage brand he owns.
With a net worth exceeding $320 million, Dwayne Johnson is one of the highest-paid male artists in the Hollywood movie industry. Despite earning over $1 million per post through Instagram advertisements, the 48-year-old star falls short of the record held by Kylie Jenner, the younger sister of the Kardashian family. Jenner was paid over $1.2 million for each post containing advertisements on Instagram last year.
With her current 181.5 million followers on Instagram, Kylie Jenner can pocket $986,000 per promotional post. Influential individuals with a substantial following on Instagram, such as celebrities and social media influencers, are highly sought after by brands to endorse their products. By accepting ads from these brands, these influencers have the opportunity to earn a significant amount of money. The Rock’s posts consistently garner millions of likes, providing brands with a valuable platform to promote their products and reach a massive audience.